Naughty Beachbum Swim Club
ART DIRECTION. BRANDING.
Naughty Beachbum Swimclub is a hypothetical womxn-run swim club that offers towels, sandals, and drinks to make your pool visit more than worth it. Nestled in the beach town of Capitola, California, the club strives to be a playful and inviting atmosphere for swim-life enthusiasts and a fun getaway from all the tourist traps. The branding project consisted of logos, loyalty cards, club towels, pool toys and other poolside amenities. Energetic and joyful colour palette was inspired from local rainbow cottages and the city’s laid-back atmosphere.