Cozy Cemetery Repair Cafe
ART DIRECTION. BRANDING.
E-waste is the fastest growing waste stream as a result of our attachment with new devices and our excuse to recycle everything. Cozy Cemetery Repair Cafe unites local communities together to repair their tech and fights for the right to repair before “recycling.”
Old devices may be dysfunctional and broken but are indeed still of value, or equivalently in human terms “not dead.” To avoid labeling repair cafes as another typical green movement, playful illustrations and upbeat caricatures were incorporated into the identity to add motivation and value to the act of repairing. A set of stickers embodies the slogans and natural humour to represent Cozy Cemetery as an approachable leader in saving electronics from going straight to landfills.