Inceptive Education
SPRING 2019 — CLIENT
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PRODUCT DESIGN
DESIGN SYSTEMS
ENGINEERING HANDOFF
Inceptive provides trustworthy, expert-led workshops to new and expectant parents. Finding parenting advice online is easy, but knowing what to trust is trickier. Inceptive curates content by cutting through the noise to cater to parents’ most pressing questions so parents can make the right choices for their families with confidence.
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Context:
1 week user research & sitemap plan
2 weeks breakpoint refinement & iteration
1 week specs & developer hand off
PROBLEM
Finding parenting advice
online is easy, but choosing what to trust is trickier
BUSINESS GOALS
Currently, parents have to go through multiple platforms to participate in the workshop. Inceptive wants to make it easy for parents to find and access live sessions, recorded videos, and ongoing support all in one place.

SOLUTION
An accessible portal that housed all categories of workshops from live-stream, to on-demand and discovery.

KEY DESIGN DECISIONS
001
Stress Free and Centralized
Make it easy for parents to watch all their purchase –whether they're watching it for the first time or rewatching a past video. Videos are categorized by upcoming live workshops, and ondemand videos.
We also wanted to feature recommended workshops to encourage exploration with Inceptive products.

002
Safe and Judgement Free Space
We chose to default the visibility of questions on workshops to private to instructors only to ensure parents privacy and to maintain trust. We also want to emphasize reliability and safety of Inceptive product through 1-on-1 access with experts.
For Moms (and Dads too)
Other parenting resources primarily focus on child needs and often ignore the needs of parents. We want our design to remind parents to take care of themselves.
We surfaced contents that are not just about babies, but also address the parents’ needs: their wellbeing and work-life balance.
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ENGINEERING HANDOFFS
Specs for margins, padding, width and height of
elements for mobile, tablet and desktop

Typography Scale for Different Breakpoint Dimensions
