Mini Bodhi Botanicals

SPRING 2020

ART DIRECTION. BRANDING.

Mini Bodhi has been producing botanical-scent cologne and oil in Santa Barbara for 30 years now. The challenge was to modernize existing branding and raise product values by making it appear more premium and appealing. Intricate linework and illustration on the packaging are inspired from the Buddhists’ Bodhi leaf and its cultural connotation —a moment of awakening and blooming. Bodhi leaves are used both as patterning on packaging and a symbolic representation of the brand on thank you cards, postcards, soap bar and extended to the in-store experience.

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