While I Bleed *without injury*

SPRING 2020

ART DIRECTION. BRANDING.

While I Bleed *without injury*  is an event that celebrates menstruators for their strength. The event aims to reverse taboos associated with periods because period is normal and beautiful. The identity lives and breathes empowerment, embracing the resilience of women and positions using “While I Bleed” as a tagline across various brand merchandise unapologetically. The tagline is adapted to bring countless variations to totes, envelopes, tickets and cards while inviting attendants to participate in the identity. The Berbati typeface family was chosen for their contemporary sharp edges and notable serifs, giving the tagline a confident voice and commanding personality.

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